Marketing & Media Resources, Training & Events
We work with a lot of our clients on real estate marketing and specifically their real estate newsletters. There are some basic truths about newsletters like open rates, content, and click through rates that many Realtors either don’t know about or focus on. Today is the day! You are reading this and we are going [...]
Back in the old days of real estate marketing, it was all about bus benches, big hair and driving around in a convertible showing houses and schmoozing! Today’s real estate marketing is all about the internet and getting your name and listing information out there! So what does the world of sexy internet marketing have [...]
So you are thinking of implementing video in your real estate marketing mix and have no idea where to get started…here is one of my favorite agents and how she is rocking the video in her marketing… Easiest way to use video: On your website or blog First off, you DO have a website or [...]
Email marketing is MADE for real estate sellers….:) These little creatures rarely come into your orbit right when they are ready to put their house on the market. Instead they show up after they hired the worst agent in the area, 2 years before they are going to list or some other non-convenient for you [...]
Real estate marketing is more complex than it may seem. What you do in your marketing for sellers, will not work when you are prospecting for buyers. The old saw is that “buyers buy houses and sellers buy marketing”. So how do you do prospecting for buyers and how should you set up your sales [...]
I get A LOT of questions from Realtors about their real estate marketing image. One of the top questions is, “should you have your picture on your business card?” So you knew you weren’t going to get an straight yes or no, but I will say that I have changed my mind a little bit [...]
Say that you are a realtor considering doing a newsletter and you talk to a couple of your compatriots who tell you that newsletters are dead and you are wasting your time. But is it true? Are real estate newsletters dead? What A Real Estate Newsletter Is Let’s start with what a real estate newsletter [...]
When you are doing luxury real estate marketing, you need to know how to do some keyword searching and discovering terms that important to use in order to be found online. Luxury Real Estate Plus Your Town’s Name Because real estate is local, it is vital that you use your area locations in conjunction with [...]
Real estate marketing is all about focus and intent. There is nothing more focused than learning to market to a farm! First off, marketing to a farm is great because you can hit both buyers and sellers! Here are our top tips (please make sure to leave a comment if we have missed one or [...]
Real estate marketing is a varied and diverse challenge (just like ALL aspects of real estate sales!) Here are some real estate marketing ideas for prospecting buyers and sellers. Real Estate Marketing Overview One of the hardest things about marketing for Realtors is that there are two distinct types of clients you are prospecting for, [...]
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