M&M Monsters http://mandmmonsters.com Marketing & Media Resources, Training & Events Sun, 27 Mar 2016 19:10:37 +0000 en-US hourly 1 [EBOOK] The ROI of Social Media: How To Be Sure Your Marketing Is Making Money http://mandmmonsters.com/ebook-the-roi-of-social-media-how-to-be-sure-your-marketing-is-making-money/ http://mandmmonsters.com/ebook-the-roi-of-social-media-how-to-be-sure-your-marketing-is-making-money/#respond Fri, 18 Jul 2014 20:39:04 +0000 http://mandmmonsters.com/?p=2827 The ROI of Social Media: How To Be Sure Your Marketing Is Making Money This book will be taking a hard look at how companies can measure the ROI of social media. As you can tell from the list below, only one of the ten ways will involve a direct sale, the other nine are...

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The ROI of Social Media Ebook BannerThe ROI of Social Media: How To Be Sure Your Marketing Is Making Money

This book will be taking a hard look at how companies can measure the ROI of social media. As you can tell from the list below, only one of the ten ways will involve a direct sale, the other nine are a more ephemeral nature, although still vital to your social efforts.

There are at least 10 metrics that can be measured that will show the effectiveness of social media marketing campaigns.

These include:

  • Social site connection counts
  • Social interactions
  • Influencer engagement
  • Public relations mentions
  • Website hits
  • Sales funnels
  • Database leads generated
  • Inbound phone calls
  • Demo requests
  • Sales
  • BONUS: Branding and Social Positioning

Quotes

Today’s marketing path looks more like a child chasing a butterfly than an army regiment marching into battle in ordered lines.

There are at least 10 metrics that can be measured that will show the effectiveness of social media marketing campaigns.

…early on social media was touted as a free marketing channel. That misnomer stuck and businesses great and small are struggling to understand why their social isn’t free when everyone else seems to be succeeding without spending a dime.

It is not a case of social being good for B2C and bad for B2B, simply a case of how well you can target your message to the medium that you choose to use.

Unless you are a beloved brand like Apple or Starbucks, it is hard to get enough traction …to really see a big engagement. Many of the changes that the social sites make are detrimental to using the free marketing available.

The ROI of Social Media Ebook Cover

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EBOOK: Twitter Marketing Strategy | Advanced Tips Booklet For Using A Social Media Powerhouse http://mandmmonsters.com/ebook-twitter-marketing-strategy-advanced-tips-booklet-for-using-a-social-media-powerhouse/ http://mandmmonsters.com/ebook-twitter-marketing-strategy-advanced-tips-booklet-for-using-a-social-media-powerhouse/#respond Fri, 11 Jul 2014 18:48:46 +0000 http://mandmmonsters.com/?p=2811 Twitter Marketing Strategy: Advanced Tips Booklet For Using A Social Media Powerhouse Twitter is one of the world’s most active and profitable social networks for people who understand it’s power and know the secret to making it work. With a little bit of expert insight, even the most inexperienced marketer can use this social platform...

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twitter-marketing-strategy-bannerTwitter Marketing Strategy: Advanced Tips Booklet For Using A Social Media Powerhouse

Twitter is one of the world’s most active and profitable social networks for people who understand it’s power and know the secret to making it work. With a little bit of expert insight, even the most inexperienced marketer can use this social platform with great success.

If you’re new to Twitter or are just figuring out that you need to add this powerhouse social network to your marketing arsenal, this simple guide will have you up and running in no time.

get-it-now-amazonThis quick, easy read packed full of helpful tips and resources for getting follows, favorites, and retweets that lead to sales will help you put your Twitter account on the map and growing an audience in just a few hours!

No tech knowledge required, this booklet gives tons of great techniques that will have you on top of your Twitter game and putting leads in your funnel quickly. You’ll learn effective, simple to implement strategies for getting noticed by your target market, engaging potential buyers, and making it all manageable. In addition you’ll get our top “insider resources” to turbo charge your efforts and leave your competitors in the dust.

Top Quotes

With a little bit of expert insight, even the most inexperienced marketer can use this social platform with great success.

We know that the thought is that you can just set up an account and watch the big bucks start rolling in, but that rarely happens.

…there is a need for a real marketing strategy when it comes to Twitter.

If you are looking for some real, solid, actionable information about how to use Twitter to market effectively, this is the booklet for you!

It is amazing … the access that you can get to actual people on Twitter.

Our Credentials

We have over 30 accounts between the two of us, some of which are glorious and huge, and some that are tiny and serve only a little piece of the market. We set up three new ones this year alone to cover new interests, and spend a considerable amount of time weekly to monitor and grow our various accounts.

We have developed tools and worksheets that work with Twitter, and have taught many in-person courses on how to leverage this marketing powerhouse.

If you are going to start really using Twitter as part of your marketing strategy, you need to hang on to your hat because you are in for a bumpy, fun, and wild ride!

Twitter Marketing Strategy - Ebook

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Ebook: 19 Social Media Fails That KILL Business: Bad social practices that drive customers away and sabotage sales – and how to fix them http://mandmmonsters.com/ebook-19-social-media-fails-that-kill-business-bad-social-and-how-to-fix-them/ http://mandmmonsters.com/ebook-19-social-media-fails-that-kill-business-bad-social-and-how-to-fix-them/#respond Thu, 03 Jul 2014 22:39:18 +0000 http://mandmmonsters.com/?p=2801 19 Social Media Fails That KILL Business: Bad social practices that drive customers away and sabotage sales – and how to fix them You’ve got a presence on every social platform known to man and you’re stuffing your pages with tons of sales messages about your amazing product or service. You’ve been watching your top...

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19 Social Media Fails And How To Fix Them19 Social Media Fails That KILL Business: Bad social practices that drive customers away and sabotage sales – and how to fix them

You’ve got a presence on every social platform known to man and you’re stuffing your pages with tons of sales messages about your amazing product or service. You’ve been watching your top competitors rake in the followers, you keep hearing about all the entrepreneurs who found overnight riches on Facebook, you keep building more things and aggressively following, posting, sharing, and selling, but despite your best efforts, social media just isn’t doing anything for your business.

get-it-now-amazon

Everybody and their dog is making millions marketing their business through social media, so why aren’t you? In today’s marketing world it’s easy to fall for the hype that says everybody else can simply throw up a profile on any social platform and successfully make a killing on the internet. The reality is, this is simply not true. There is an art to succeeding with social media marketing and there are some really bad practices that completely undermine your well-intentioned efforts.

Are you a social media good guy or bad guy? The answer might come as a shock to you. Half of the battle is learning to identify which practices are driving potential customers away so that you can implement the changes that will level the playing field and arm you with the right tools to make your marketing pay off. If you’re one of the really good people who has inadvertently fallen victim to doing some really bad things without realizing it, this book will help. Learn 19 things you’re probably doing without understanding how it’s hurting your business, and what to do to turn it around.

Top Quotes

There is an art to succeeding with social media marketing and there are some really bad practices that completely undermine your well-intentioned efforts.

… in today’s world business has become personal. The days of humans being willing to connect with a brand are long gone and now people want to know the person behind the brand.

Social media itself is not a business platform. Instead, it is an ever changing landscape of sites, connections, and challenges.

… wouldn’t it be cool if you could just start an account and immediately get millions of people to follow you?

This is definitely not a one-size-fits-all game. It can be tempting to think that everyone you want to reach is available to you on any network you choose, however in a recent survey, over 50% of respondents either didn’t use social media at all or only used one network.

19 Social Media Fails That KILL Business: Bad social practices that drive customers away and sabotage sales – and how to fix them

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Ebook: Marketing ADHD – A Entrepreneur Marketing Self Help Book for…Squirrel! http://mandmmonsters.com/ebook-marketing-adhd-a-entrepreneur-marketing-self-help-book-for-squirrel/ http://mandmmonsters.com/ebook-marketing-adhd-a-entrepreneur-marketing-self-help-book-for-squirrel/#respond Fri, 27 Jun 2014 14:03:13 +0000 http://mandmmonsters.com/?p=2785 Marketing ADHD – A Entrepreneur Marketing Self Help Book for…Squirrel! As an Entrepreneur in today’s fast paced marketing world, it can be a challenge to keep your eyes on the goal and not be distracted and tempted by the endless supply of shiny new objects. With everything relatively easy to obtain and access, it’s not...

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Marketing ADHD Ebook BannerMarketing ADHD – A Entrepreneur Marketing Self Help Book for…Squirrel!

As an Entrepreneur in today’s fast paced marketing world, it can be a challenge to keep your eyes on the goal and not be distracted and tempted by the endless supply of shiny new objects.

With everything relatively easy to obtain and access, it’s not difficult to become lost in a sea of great offers, quick fixes, and cutting edge trainings.

get-it-now-amazon

It doesn’t take long before business comes to screeching halt while the average, over-stimulated entrepreneur tries every “magic pill” to make their presence bigger, better, and faster.

It is time to stop the merry-go-round and regain control…avoid ADHD Marketing! This book will help you identify how “shiny object syndrome” is taking over your business life and help you stop being seduced by magic marketing messages that keep you from focusing on and growing your company in to the success you know it is meant to be.

Who is this book for?

  • Small Business Owners
  • Marketing Nuts
  • Cutting Edge Marketers
  • Amazing Entrepreneurs

Key Quotes

As an Entrepreneur in today’s fast paced marketing world, it can be a challenge to keep your eyes on the goal and not be distracted and tempted by the endless supply of shiny new objects.

Commitment to working hard is rarely the Entrepreneur’s problem. Commitment to working smart, in one fixed direction with a plan, is a little harder to master.

We have talked candidly with over a thousand Entrepreneurs and very few of them have achieved what they think they should have, no matter what point in their business they are at, in the timeline they originally expected.

Entrepreneurs with ADHD thrive on learning new things and there is nothing sexier in the business world than a shiny new marketing program.

Give yourself a little leeway to dream, but stop thinking that there is a magical land where your entire marketing plan will be perfect.

Marketing ADHD Cover

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Ebook: Retail Marketing Strategies For Brick & Mortar Businesses http://mandmmonsters.com/ebook-retail-marketing-strategies-for-brick-mortar-businesses/ http://mandmmonsters.com/ebook-retail-marketing-strategies-for-brick-mortar-businesses/#respond Fri, 20 Jun 2014 11:31:27 +0000 http://mandmmonsters.com/?p=2773 Retail Marketing Strategies For Brick & Mortar Businesses The one thing that all retail businesses share is the need to get people to stop what they are doing in the world, put down their smart phones and computers, and walk in the door. This book can help with that! As a brick and mortar business...

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Retail Marketing Strategies - EbookRetail Marketing Strategies For Brick & Mortar Businesses

The one thing that all retail businesses share is the need to get people to stop what they are doing in the world, put down their smart phones and computers, and walk in the door. This book can help with that!

As a brick and mortar business owner you may be feeling as the entire world is focused on helping online business succeed while leaving the actual retail establishments to fend for themselves.

get-it-now-amazonGone are the days of hanging out your shingle, running an ad in the yellow pages, and waiting for the phone to start ringing off the hook. While it’s true that the advertising industry as a whole has changed completely, there are still a multitude of tried and true methods to get customers beating a path to your door.

Retail Marketing Strategies for Brick & Mortar business will walk you through a variety of creative ways a storefront business can position itself as a power player in today’s marketing landscape and establish a raving fan base of repeat buyers and loyal customers. Look no further than the pages of this book for easy to implement, effective strategies for getting your clients off of their laptops and tablets and in your front door!

Who Is This Book For?

This book is for actual “physical location” business owners. The teachings apply whether you are the owner of the entire physical space in which the business is located, or sub-leasing space inside another establishment. If your business relies on having your customers physically walk in to your location to do business with you, this book will help you.

  • Retail store owners
  • Franchisees
  • Grocery stores
  • Veterinarians
  • Doctors
  • Lawyers
  • Insurance agents
  • Realtors
  • Salons
  • Spas
  • Hotels
  • Bookstores
  • Boutiques
  • Antique dealers
  • Acupuncturists
  • Massage Therapists
  • Chiropractors
  • Hair or Nail Technicians
  • Hypnotherapists
  • Architects
  • Restaurants
  • Coffee Shops
  • Bars
  • Crafters
  • Tattoo parlors
  • Car repair
  • Electronics repair
  • Car dealerships
  • And many, many more

˃˃˃ Key Quotes
If your business relies on having your customers physically walk in to your location to do business with you, this book will help you….

…for the small business owners who are out there on the front lines, working with customers and trying to keep their businesses afloat in an ever-changing retail landscape.

…“real-world”, strategies that you can implement without all the fluff that most marketing books are full of!

The marketing landscape for retail has never moved faster than it is today which is a great thing in some respects and a daunting challenge in another…

Retail Marketing Book - Retail Marketing Strategies

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Ebook: Customer Demographics Versus Customer Profiles http://mandmmonsters.com/ebook-customer-demographics-versus-customer-profiles/ http://mandmmonsters.com/ebook-customer-demographics-versus-customer-profiles/#respond Mon, 16 Jun 2014 02:54:44 +0000 http://mandmmonsters.com/?p=2767 Customer Demographics Versus Customer Profiles: How To Increase Sales By Thinking Small We are not kidding when we say learning to use Customer Demographics and Customer Profiles has changed our entrepreneurial lives. Our days are no longer filled with people and tasks that are not a good fit. Instead we spend our time working with...

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Customer Demographics Versus Customer ProfilesCustomer Demographics Versus Customer Profiles: How To Increase Sales By Thinking Small

We are not kidding when we say learning to use Customer Demographics and Customer Profiles has changed our entrepreneurial lives. Our days are no longer filled with people and tasks that are not a good fit. Instead we spend our time working with and building products and services for people we love working with.

get-it-now-amazon

By understanding and implementing the recommendations in this book, you’ll find that you have more time to focus on the other important pieces of your business (like customers) and that the people you encounter as a result of your new marketing efforts are much more likely to do business with you much more quickly than ever before. You’ll spend much less time sifting through the chaff of dead end leads because you’ll be attracting exactly the people that your product or service truly serves. You’ll find that your subsequent customers are generally more satisfied because there was a mutual “right fit” between them and your offer. Satisfied customers have a tendency to refer more, soon to be satisfied, customers.

Top Quotes

Distractions are everywhere and taking up more and more real estate in our predominantly digital society, and unless you live on a remote island without access to the world wide web, you simply cannot escape them.

Rather than using a shotgun approach, attempting to hit as many different sorta-kinda interested people as possible, it is paramount that you find marketing channels that go right into the heart of where your best customers spend their time.

Today people have a platform to not just ignore bad marketing, but also be able to call it out as bogus and share that opinion with their friends and contemporaries.

It has been found that a good number of people watching TV are using another device like their laptop, phone or a tablet. So now not only are you competing with the fast forward button, you have to be amazing enough to go up against apps, texts, and the internet.

Customer Demographics Versus Customer Profiles: How To Increase Sales By Thinking Small

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Ebook: The Entrepreneur Blueprint: How To Fix Your Focus & Mindset To Develop A Successful Game Plan http://mandmmonsters.com/ebook-the-entrepreneur-blueprint-how-to-fix-your-focus-mindset-to-develop-a-successful-game-plan/ http://mandmmonsters.com/ebook-the-entrepreneur-blueprint-how-to-fix-your-focus-mindset-to-develop-a-successful-game-plan/#respond Mon, 16 Jun 2014 02:45:53 +0000 http://mandmmonsters.com/?p=2763 The Entrepreneur Blueprint: How To Fix Your Focus & Mindset To Develop A Successful Game Plan As an entrepreneur, you are probably used to experiencing the highest of highs and lowest of lows. You may be accustomed to flashes of brilliance and dealing with way more failures than you ever saw coming. You’re familiar with...

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The Entrepreneur BlueprintThe Entrepreneur Blueprint: How To Fix Your Focus & Mindset To Develop A Successful Game Plan

As an entrepreneur, you are probably used to experiencing the highest of highs and lowest of lows. You may be accustomed to flashes of brilliance and dealing with way more failures than you ever saw coming. You’re familiar with questioning your decision to “go it alone”, and making difficult sacrifices for a minimum of returns all in the name of building your dream business.

get-it-now-amazonWords go here

After all, no one becomes a successful entrepreneur without spending sleepless nights wondering if they are ever going to get over the hump and finally get going on the right track. Our hope for you is that this book will help you understand that you are not alone (although you may very well be “crazy”), and that the power to control your focus, creativity, and results rests firmly in your own hands.

Some of the topics we cover

  • Introduction To Entrepreneurship
  • We Identify With You, Heck We Are You
  • Focus Schmocus, Goal Setting And Working Hard
  • How You Do Anything Is How You Do Everything
  • The Company You Keep
  • Finding Your Passion
  • Having Great Ideas, A Get Rich Slow Kind Of Scheme
  • The Difference Between Failing and Not Working
  • Obstacle Illusions, Good Is Good Enough
  • Tin Cup, When Do You Give Up
  • Conclusion – Go Big Or Go Home

This book is chock full of great information, encouragement and examples of people who have been right where you are and come out successful on the other side.

Whether you need a kick in the pants to get going or a soft place to land, you will see your hopes and fears, struggles and triumphs on each page!

The Entrepreneur Blueprint: How To Fix Your Focus & Mindset To Develop A Successful Game Plan

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Ebook: FEARless Marketing For Women http://mandmmonsters.com/ebook-fearless-marketing-for-women/ http://mandmmonsters.com/ebook-fearless-marketing-for-women/#respond Mon, 16 Jun 2014 02:34:54 +0000 http://mandmmonsters.com/?p=2757 FEARless Marketing For Women: How To Overcome Your Demons And Be Successful In Spite Of Yourself Are you sick of trying to run your business and market like a man? Do you refuse to just “grow a pair” and get with the program? If so, this book is for you! Written for women by two...

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FEARless Marketing For Women: How To Overcome Your Demons And Be Successful In Spite Of YourselfFEARless Marketing For Women: How To Overcome Your Demons And Be Successful In Spite Of Yourself

Are you sick of trying to run your business and market like a man? Do you refuse to just “grow a pair” and get with the program? If so, this book is for you!

Written for women by two of the top female marketing minds in the industry today, this book will help you to understand why there is such FEAR in promoting yourself, your company and your products. We walk you through what FEARless Marketing is, how it can help your business succeed and how you can use marketing with integrity instead of feeling slimy and gross every time you have to write a sales page or make a promotional video.

get-it-now-amazon

About The Book

Chock full of real world examples, bold challenges, and specific tasks, you will be blown away by how much easier it is sell when you are not bogged down by FEAR and insecurity.

Please don’t worry that this is some kind of “dumbed down for women” book. Instead it is truly book that celebrates the special ways that women think and makes the changeover to FEARless Marketing a forgone conclusion instead of a terrible trial.

˃˃˃ Key Quotes

…you will be able to look those monsters in the face, put on some lipstick, and just get going doing something fabulous and blazing new marketing trails!

Once you have overcome the hurdle of getting started it does get better. You will have learned the basic skills of what you are doing, gotten some tools and processes in place, and all the people around you will have settled down once they see that you are dedicated to seeing this through.

There are very few women on the planet that can look at themselves and be totally happy with what they see. Mostly all we can see is our flaws. Unfortunately marketing is heading in a direction where we have to show ourselves.

The more they hear your voice, see your face, and understand your message, the more they can commit to buying whatever you sell!

One of the most puzzling things about being any kind of entrepreneur is FEAR of success. Succeeding is kind of the whole point, so why should it scare the panties off of us?

Successful people will always be successful so they have to be more careful than “regular” folks. They have to make sure they know what their “thing” is and be willing to turn down any opportunity that doesn’t match.

Smart, savvy business women fail all the time. They are trying a million different things, implementing like crazy, and are not afraid of trying anything one time.

There are not enough women in the world doing amazing things. We are not making as big a difference as we could because we are worried about our hair or our dress or our figures.

Fearless Marketing For Women

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Ebook: 100 Marketing Ideas – Our Top Marketing Tips For The Web, Social, Video and More http://mandmmonsters.com/ebook-100-marketing-ideas-our-top-marketing-tips-for-the-web-social-video-and-more/ http://mandmmonsters.com/ebook-100-marketing-ideas-our-top-marketing-tips-for-the-web-social-video-and-more/#respond Sun, 15 Jun 2014 20:49:02 +0000 http://mandmmonsters.com/?p=2750 Ebook: 100 Marketing Ideas: Our Top Marketing Tips For The Web, Social, Video and More Based on our most popular in-person talk we give, 100 Marketing Ideas will help jump start your marketing efforts and make a huge difference in your selling creativity! Sometimes all it takes is a little extra oomph to get your...

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100 Marketing Ideas - Book BannerEbook: 100 Marketing Ideas: Our Top Marketing Tips For The Web, Social, Video and More

Based on our most popular in-person talk we give, 100 Marketing Ideas will help jump start your marketing efforts and make a huge difference in your selling creativity!

Sometimes all it takes is a little extra oomph to get your marketing headed in the right direction!

Are you a business owner or entrepreneur who knows you need to be marketing your business more effectively but have no idea what to do or where to start?

get-it-now-amazon

There are literally thousands of ways to market a business these days, and the sheer idea of trying to figure them all out and which way to go can lead to massive overwhelm.

In this book, The Marketing & Media Monsters offer more than 100 ideas any business owner can use TODAY to get their products, services, or promotions out in the world with little more than a burning desire and an internet connection.

If you’ve put off creating a marketing strategy, have reached peak frustration trying to get the word out about your amazing offers, or are tired of throwing birdseed against the wall and waiting to see what sticks, this comprehensive guide breaks down into simple, easy to implement terms 100 plus ways to share your message and build your business.

Who is this book for?

  • Small Business Owners & Entrepreneurs
  • Retail & Brick and Mortars
  • Marketing Junkies
  • Internet Marketers
  • Podcasters, Webcasters and Content Creators

Key Quotes

The days of creating one glorious yellow page ad and calling it a day for the next year are over. Today’s marketing is a mash-up of writing, video, audio, pictures, and about a million other things that you might not feel confident about doing.

This is a comprehensive guide of things that are possible in the marketing space today.

These ideas cover some of the true cornerstones of good marketing.

Marketing is one of the most important things you can do for your business and if you can make a plan and fall a little in love with it, you could shoot straight to the top of your industry!

100 Free Marketing Ideas Ebook

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EBOOK: Graphic Design For Social Media Marketing http://mandmmonsters.com/ebook-graphic-design-for-social-media-marketing/ http://mandmmonsters.com/ebook-graphic-design-for-social-media-marketing/#respond Sun, 08 Jun 2014 16:19:29 +0000 http://mandmmonsters.com/?p=2724 Graphic Design For Social Media Marketing: How To Knock Their Socks Off With Pictures, Fonts and Layout If you are checking this book out, you have probably figured out that pictures and good design matter to marketing, that your marketing efforts are becoming more and more image based. It is becoming clear that you HAVE...

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Graphic Design for Social Media MarketingGraphic Design For Social Media Marketing: How To Knock Their Socks Off With Pictures, Fonts and Layout

If you are checking this book out, you have probably figured out that pictures and good design matter to marketing, that your marketing efforts are becoming more and more image based.

It is becoming clear that you HAVE to get with the program and start doing better, prettier, more compelling pictures in order to keep up.get-it-now-amazon

The cool thing is that with just a few “tweaks” you can take your graphics from amateur to brilliant and this book will show you exactly how! We talk extensively about how images can capture a mood or evoke a feeling immediately, how to position text on an image to create impact, and generally how to make your marketing marvelous with pictures and graphics.

This Book Includes:

  • Buying Photos and Licensing
  • Design – Photo Sizes and Shapes
  • Design – Negative Space
  • Fonts
  • Branding
  • Calls To Action
  • Picture Sites Instagram and Pinterest
  • Social Media Headers
  • Pictures To Use
  • Sharing Secrets

The Backstory

We are so sure that marketing is heading towards video and pictures that we thought we had to make a book that would talk about how to do graphic design for social media marketing. There are a lot of “artsy” designers out there doing great work, but you don’t have to be an artist to be a great marketer for your business.

Rarely do we see the combination of a brilliant business person AND a great graphic designer, so stop beating yourself up, trying to be perfect with your pictures and just start making great pictures that people will like and share!

Graphic Design For Social Media Marketing: How To Knock Their Socks Off With Pictures, Fonts and Layout

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